Tourism Authority of Thailand (TAT) all news related to

TAT governor drives Amazing 5 Economy strategy to boost Thai tourism

June 19, 2026

The Tourism Authority of Thailand reports a 2.3% decline in foreign visitors during the first five months of 2026, driven by global economic slowdowns and rising flight costs.

TAT shifts airline strategy as Middle East crisis disrupts flights and long-haul tourism

June 17, 2026

TAT aims to restore airline seat capacity above pre-Covid levels by 2027 after Middle East turmoil forced a cut in Thailand’s long-haul target

Thailand Travel Mart Plus 2026 Wraps up with 15,000 Commercial Deals to Secure 5bn Baht Tourism Windfall

SATURDAY, JUNE 13, 2026

An influx of first-time global buyers and a dramatic surge in Middle Eastern delegates cement the kingdom's pivot towards high-value travel segments

TAT expects World Cup 2026 to slow US arrivals by under 10%

FRIDAY, JUNE 12, 2026

TAT says the 2026 FIFA World Cup may briefly slow US travel to Thailand, but expects the impact to remain below 10%.

Thailand serves up food tourism push in Amsterdam

MONDAY, JUNE 08, 2026

TAT promotes Thai cuisine and travel experiences in Amsterdam through Amazing Thailand Fest 2026 to attract quality European visitors

Thai Artisan Brand Behind Dior and Lisa’s Iconic Look

SUNDAY, JUNE 07, 2026

Traditional Northern Thai wickerwork has successfully broken free from its rural, utilitarian origins to conquer the highest echelons of international fashion. Through an artful blend of local wisdom and modern design, home-grown brand 'Vassana' has elevated humble bamboo weaving into a high-fashion medium, capturing the attention of luxury powerhouse Dior and dressing global megastar Lisa Blackpink.

TAT launches WILD AWAKE JOURNEY to promote green-season conservation travel

SATURDAY, JUNE 06, 2026

The Tourism Authority of Thailand has launched the WILD AWAKE JOURNEY campaign to encourage responsible green-season travel, wildlife conservation and meaningful experiences in nature.

TAT sees Thai tourism rebound despite arrivals dip

FRIDAY, JUNE 05, 2026

TAT may revise its 2026 foreign tourist target as long-haul markets improve and Middle East arrivals fall less than expected

Thailand Travel Mart Plus 2026 set to showcase wellness tourism

THURSDAY, JUNE 04, 2026

TTM+ 2026 will promote Thailand as a global wellness and sustainable tourism destination under the theme “Healing is the New Luxury”.

Mystical Awakening: Naka Cave Reopens in Lush Green Splendour

TUESDAY, JUNE 02, 2026

Following a month-long ecological rest, Thailand’s mystical Naka Cave reopens with a limited-edition giveaway celebrating the rainy season

Bangkok’s Leading Retail Destinations Unite for “Bangkok Shopping Festival 2026”

FRIDAY, MAY 29, 2026

Bangkok’s leading retail and lifestyle destinations have joined forces to launch “Bangkok Shopping Festival 2026,” a citywide shopping campaign aimed at stimulating tourism, consumer spending, and urban economic activity.

Thailand Bids to Become Asia's Wellness Hub as Global Market Heads for $1.35 Trillion

WEDNESDAY, MAY 27, 2026

The Tourism Authority of Thailand is courting high-value health tourists with a major trade event, betting on the country's unique blend of ancient healing traditions and world-class medical infrastructure

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